Society s Current Structure Of Masculinity - 1206 Words

Society’s current structure of masculinity is unforgiving in form. It cuts out other forms of masculinity, it physically and mentally demanding, and its ill effects extend far beyond the men it infuses itself in. Yet what would we do if we were given other options for masculinity, ones that allowed for unique blends of attitudes and perceptions? Looking in to the lives of homeless men we can see the forced strategies which create new masculine codes created for the adaption against patriarchal pressures. They are made out of survival need to circumnavigate the painful mental and physical reality that is only made worse by harsh masculine standards. Yet these new masculinities hold out a form of hopefulness for society. They offer up new discussion to what it means to be a man, the potential for change, and what we can expect from changes in male identity over time. Using what we learn from the disadvantaged, we can hope to improve the lives of people, although the process will take time, effort, and careful mediation. Timothy Nonn’s Hitting Bottom: Homelessness, Poverty, and Masculinity touches on the complicated issues homeless men face, especially in terms of adapting to pressures of hegemonic masculinity. The mental and physical stress of homelessness for men stems from a denial of identity due to the rigid construction of maleness. Homeless men lose their connection to the same power other men come to expect, they lose their place in society, and because of the way ourShow MoreRelatedEssay on Equal and Alike1158 Words   |  5 Pagesbetween masculinity and femininity is less clear. Aaron H. Devor wrote in his 1989 article, Becoming Members of Society: Learning the Social Meanings of Gender, that due to the structure of American society, â€Å"masculinity thus becomes ‘innately’ valuable and femininity serves a contrapuntal function to delineate and magnify the hierarchical dominance of masculinity† (430). Devor describes t he role of femininity in current society as merely a way to put the value and superiority of masculinity into perspectiveRead MoreThe Effects Of Traditional Masculinity On Gender Equality1318 Words   |  6 PagesEffect of Traditional Masculinity on Gender Equality The idea of â€Å"doing gender† was introduced by West and Zimmerman in 1987. They conceptualize gender as a routine accomplishment that is created and maintained through everyday interaction. Instead of seeing masculinity as something that just happens to men or is done to men, masculinity is seen as something that men do. Specific patterns are learned through the socialization process that appropriately represents masculinity (West, Zimmerman). ThisRead MoreBeing Male or Female Locks Us Into Roles1195 Words   |  5 Pagescreates a strong divide between people and produces a hierarchal society. These ideas of masculinity ultimately portray dominance and power over women which further encourages hegemonic masculinity that is already present in contemporary social structures. This idea of masculinity is highly evident in social structures such as education, workplace, military and various forms of media. Through generating these notions of masculinity, it will continue to pla ce women in subordination. A part of beingRead MoreWhat Place Should Men Have A Feminist Politics?1319 Words   |  6 PagesWhat place should men have in feminist politics? Given the record of men s violence against women, abusive attitudes and speech, relentless sexism in high culture and the mass media, it s not hard to justify the notion that men have no place at all in the women s movement. Yet, while we undeniably live in a sexist culture, men are far from monolithic in support of its sexism. There are significant resources among men that can be tapped for the resistance. Some men want to support feminism, andRead MoreCommon Sense Explanations And The Explanations Of C. Wright Mills Theory Of The Sociological Imagination1534 Words   |  7 PagesSociological Imagination. Common sense is based on people s personal experiences and their opinions, very often constructed from social norms and generalised views. Whereas, the Sociological Imagination thought up by sociologist C. Wright Mills (1959) is based on the ideas of thinking critically and skeptically, in order to think sociologically. He wrote that in order to do this, we have to understand and grasp the link between current society and history, personal troubles and public issues. ThereRead MoreLeadership And Hofstedes Six Dimensions1493 Words   |  6 PagesLeadership and Hofstede s Six Dimensions The Hofstede six dimension model s a study or theory, put forth by Professor Geer Hofstede, on how values in the work place are influenced by cultural differences around the world. The Model analyzes different countries on a scale from one to a hundred in six of the different categories. The categories in the model include; Power Distance Index, Individualism versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance Index, Long Term OrientationRead MoreInternational Business Essay Questions1592 Words   |  7 PagesSection One: Questions # 2 and #3 Question #2 a. Define and explain the term Culture Ans.: Culture is a set of shared values, understandings, assumptions, and goals that are learned from earlier generations, imposed by present members of a society, and passed on to succeeding generations. Culture is basically the way of life of a people: what they eat, the music they listen, how they dress, their meal times, their language and art form, and so on. b. Give examples if operational conflicts thatRead MoreStudy of Organizational Culture in Singapore1669 Words   |  7 PagesResidents for so many years harmoniously together. Review Culture may be viewed as a group s collective being which is both static and dynamic in nature, and may be studied by looking at the dimensions of the collective being at a point in time as well as over time (RALSTON et al). Low’s (2009; 2002) studies cites the twelve Singaporean values and these values are then cited and used to examine the key value(s) that prevail among these Singapore companies. According to his thesis there are eightRead MoreThe International Women s Media Foundation1500 Words   |  6 Pageswoman in the societal or cultural context. Also, there has been an improvement over time with the level of acceptance of gay athletes. For example, unlike in 2002, gay athletes in 2010 had better experiences because youth in their society accepted of their forms of masculinity (Anderson 2011; Adams and Pamela 2003). SPORTS MEDIA The International Women’s Media Foundation, seeks to empower women journalist the world over. This is to ensure the media is truly free and representative by ensuring womenRead MoreMass Media And Gender In The 1950s752 Words   |  4 PagesMass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, â€Å"television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages† (207). These messages can influence gender norms and reinforce personal gender identity. Throughout

The Culture of Tuscany during the Renaissance - 852 Words

The culture of Tuscany during the renaissance was distinguished by its fine arts caused by the Roman Empire taking over of Constantinople, which brought Greek knowledge of math, science, architecture, and the arts to the Tuscan region. In this particular time period, (1429-1519) if it were not for the introduction of new understandings in math and science, the Tuscans would not have had the advancements in art and architecture we use to this day. To further expand on this topic, we must look into additional aspects of Tuscanys culture including geography, work, folkways, and religion. Tuscany is a fairly large region, compared to others in the middle left of Italy. It is surrounded by the Tyrrhenian sea to the southwest, and the Apennines along the northeastern border. Tuscany has a climate of extremes. It has all four seasons, but to extremes. It has very hot summers and fairly cold winters, along with general clouds but little rain, due to mostly the geography of its location. Mos t of the buildings had extreme mathematical alignments, in a grid fashion. Most of the buildings were made of Stone, Stucco and some clay. The streets were in two â€Å"semicircles† divided by the Arno River. The streets were aligned in a web pattern, surrounded by the mighty city walls. They had a lot of natural water from the Tyrrhenian sea, and the various rivers, such as the famous Arno river that cuts the city of Tuscany in two, having a source at the top of the apennine mountains, generally.Show MoreRelatedThe Medici Family During the Renaissance Essays1912 Words   |  8 Pages Florence, Italy was a city just like any other during the Renaissance. It was city of 50,000 people, less than there were in Paris and Venice but more than most other European cities. The busiest parts of the city were the Ponte Vecchio, a place lined with markets and houses, the neighborhood of the Orsanmichele and Mercato Vecchio, or the Old Market. Florence was a place of beaut y and leisure. A Venetian visitor once said, â€Å"There is in my opinion no region more sweeter than that whereinRead MoreThe Emergence Of Italian Nationalism1346 Words   |  6 Pages The emergence of Italian nationalism began in the Renaissance Era and was then encouraged by key Italian figures, leading to the unification of Italy which was overall beneficial for the country. (mention benefits for Italy and how it is today) Before unification, Italy was a collection of different independent states. The Italian Wars, which went on from 1494 to 1559, were fought for the control of these Italian states by European powers. The most consistently fought over city-statesRead MoreThe Rise Of The 19th Century Essay1442 Words   |  6 PagesThe 14th century Renaissance1 was a transformational period in European history during which society experienced a resurgence of classical beliefs which altered Europe’s literature, science, religion, politics, and especially art. The word Renaissance is defined as a revival or rebirth; the period before, known as the Middle Ages, was characterized by feudalism, power of the Catholic Church, and plague. However, as a result of the widespread loss of life caused by the Black Death, there was a rapidRead MoreThe Rise Of The Renaissance Era1166 Words   |  5 Pages the Renaissance era was a time from the fourteenth to the seventeenth century in Europe that brought a rev ival or â€Å"rebirth.† This rebirth came from an interest in ancient Greek and Roman education and principles. Europe was becoming more politically stable, new technological advances, like the printing press, were being created, new discoveries were being made, and the exploration of new lands/continents was urged. Philosophy, literature and especially art were greatly appreciated during this timeRead MoreEuropeans and the New World: 1492 to 1600901 Words   |  4 Pagesago, the first civilization of Spain was formed. Since then, the country has traveled from an era of prehistoric Iberia to the Middle Ages to a rise as an empire and a member of the European Union . The main reason why Spain grew so much in power during the fifteenth century is because of a series of events that took place around that time. The first in such a series of events was the discovery of new passages and trade channels. The Caribbean and the Mediterranean trade routes dominated the tradeRead MoreLeonardo Da Vinci And The Renaissance Era1572 Words   |  7 PagesThese masterpieces are created to represent the time of its creation. During the Renaissance Era, the humanist and classical values of art flourished. One of the great masters of the Renaissance known as Leonardo Da Vinci, dominated the period of the High Renaissance. The values of the Renaissance exist in the works of Leonardo Da Vinci portrayed through his paintings of Mona Lisa, The Last Supper, and Salvator Mundi. The Renaissance Era was a period in Europe that lasted between the 14th century andRead MoreRecovery And Rebirth : The Age Of The Renaissance1414 Words   |  6 PagesChapter 12 Outline Recovery and Rebirth: The Age of the Renaissance Meaning and Characteristics of the Renaissance **Italian Renaissance primarily of the wealthy upper class of elite rather than mass movement** Urban Society Renaissance Italy a result of its commercial preeminence and political evolution, northern Italy (mid-14th century) was mostly a land of independent cities that dominated the country districts surrounding. the city-states were the centers of Italian political, economic, andRead MoreThe Birth Of Venus By Sandro Botticelli And The Poem Stanze Per La Giostra By Angelo Poliziano1651 Words   |  7 PagesBotticelli and the poem Stanze per la Giostra by Angelo Poliziano. The Birth of Venus was created between 1484 and 1486 by Sandro Botticelli. It was created in the early Renaissance period and is currently located in the Uffizi Gallery in Florence, Italy. Stanze per la Giostra was written between 1475 and 1478 by the Renaissance poet Angelo Poliziano. Its current location is the Metropolitan Museum of Art in New York, although it is currently not on display. The Birth of Venus and Stanze per la GiostraRead MoreArt Object s Historical Data Of Its Culture And Time Period2146 Words   |  9 PagesBuonarroti Part VI - The Art Object’s Historical Data of its Culture and Time Period I. Overview of politics, economics, religion and ideology in Italy at the time Botticelli was working: Introduction: After the end to the rough and challenging middle ages came a new era of literature art and culture. this period was known as the Renaissance. The Renaissance started in the early 14th century and would go on to the 16th century.The renaissance started a social change all through the entire of Europe andRead MoreThe Medici s Influence On The Renaissance Period1318 Words   |  6 Pagescommonly as the house of the Medici was a wealthy merchant class family who gained their wealth and political power through its success in commerce and banking. With the rise to power of Cosimo de’ Medici in Florence, the city was launched into the Renaissance period as the family’s support of the arts and humanities were a big influence. Until the late 14th century the leading family of Florence was the House of Albizzi. The main challengers to the Albizzi family were the Medicis. The Medici controlled

Tips for a Successful Relationship Free Essays

string(36) " for not communicating effectively\." Tips for a Successful Relationship Ezell ORR Communication Instructor: Macy Dailey October 17, 2011 ? Dear Jack and Jill, My advice to you for a successful and everlasting relationship is good communication. Without good communication the relationship/engagement will not develop to the next level of marriage. In the beginning your communication was limited to conversations of neutral agreements because of the initial stage of your relationship. We will write a custom essay sample on Tips for a Successful Relationship or any similar topic only for you Order Now Researchers have found that one of the reasons a new relationship is usually so pleasant and friendly is that people emphasize the similarities they have and ignore the differences (Brown Rogers, 1991). As your relation blossoms the differences in both of you will surface. Some maybe too minute to entertain, and can be easily overlooked or digested. Constant differences amongst partners that are everyday habits can be discussed and settle without harming the relationship. Disregarding or overlooking major concerns such as, financial matters, sexual preferences, and raising of children can be harmful to the relationship if not handle properly. Counseling may be recommended or advisable in most cases. Every relationship is different, no two relationship are the same. As the relationship unfolds and you both begin to know each other better, you will begin to release information to the other which was somewhat private at the start of the relationship. The most important characteristic of a deep interpersonal relationship is the self-disclosure of our innermost thoughts and feelings (Roeckelein, 1998). When you both begin to exchange personal information, building trust and confidence that is a sign that the relationship is progressing. As the relationship progresses you will be more incline to disclose more of your identity. Self Disclosure is sometime give-and-take, where both parties have equal risk when disclosing personal information. Shared disclosures will increase the vulnerability to being hurt or disrespected by others, and the fact that you both have devoted so much of yourself may make it complicated to break the bond you all have together. Forming a relationship with someone is not like what you see on TV. Communication problems can surface and disrupt the relationship or even bring it to an end. Certain behaviors can really ruin a relationship. Being silent, nice, and playing games; these behaviors can damage a relationship and stand In the way of trust. Everyone tends to be silent at times, but lengthy silence is not good for the relationship. Refusing to talk to someone is frequently a means of controlling the other person or exerting power in a relationship. If it is prolonged, it can even be a form of psychological abuse (Chang, 1996). It is best to try and talk things out oppose to not talking at all. You know the old saying â€Å"time heals everything† so sometime it is better to let things along for a while if both of you understands that there is a problem. Another area of concern is being too nice or being overly agreeable. Don’t put yourself in a position where you would rather let someone have their way or just take the blame to make the problem go away. Playing Games will also destroy a relationship. In 1964, Eric Berne wrote a best-selling book titled Games People Play, which describes how people sometimes have ulterior motives. He called these strategies â€Å"games† (Berne, 1996). He defined games as a dysfunctional way of communicating, and it is a negative pattern of interacting that can develop between people. Berne said, â€Å"In most cases, the participants of the game are unaware that they are playing; they have simply developed a pattern of interacting that is not constructive or useful in growing the relationship†. Playing games at the expense of someone’s feelings is never a good thing. Relationships can easily take a turn for the worst when games are involved. The games will terminate when one of you decides to stop playing. The end result of playing games is that sometimes ends with one person becoming angry or upset. Berne also states that â€Å"regardless of the strategy, open and honest communication can prevent the continuation of a game and its effects on the parties involved. It is best to not play games and let the relationship run its course without any kind of interruptions. ? Another component of having a successful relationship is being a good listener. Everybody who can speak, read, and write were taught to achieve these three components through parenting and school. We take classes in reading, writing, or even speaking but we rarely hear of someone taking classes in listening. You cannot understand others, respond appropriately to what they say, and provide helpful feedback if you have not listened (Hayes, 1991). Listening is one of the most important factors in interpersonal communication. One study estimated that 45 percent of all communication time is spent listening, compared with 30 percent speaking, 16 percent reading, and 9 percent writing (Hayes, 1991). Most people are also generally inefficient listeners; they tend to forget rather quickly what has been said. Within 48 hours, we forget about 50 percent of that information, for an overall retention of about 25 percent efficiency (Lee Hatesohl, 1993). Most people think that hearing is listening, but much more is involved than just hearing something and waiting for it to get transmitted to your brain to be interpreted. Effective listening is a process that requires six distinct components: (1) motivating yourself to listen, (2) clearly hearing the message, (3) paying attention to the message, (4) correctly interpreting the message, (5) evaluating the message, and (6) remembering and responding appropriately (Adair, 2003). You all must learn to be motivated and have an open mind and be willing to gain something from one another. During conversation between the two of you make sure you can hear each other clearly without any interruption. Virginia Satir (1976) suggests that when you do not clearly hear the speaker, you often make up what you think the other person said. We tend to make an assumption and then hold the other person responsible for not communicating effectively. You read "Tips for a Successful Relationship" in category "Papers" Paying Attention is another means of effective listening. Messages are sent by verbal and nonverbal means. To be an effective listener you must give your undivided attention to both verbal and nonverbal messages. Never jump to conclusion, let the other party finish their thoughts before you intervene to ensure that you have interpreted the message correctly. ? Interpreting the wrong message or signal can result in causing an interpersonal conflict. Being able to indentify conflict and handle it without incident will improve your relationship. Daniel Dana, a pioneer in the field of mediation, suggested that four factors must be present for a disagreement to be considered a conflict: Two people are interdependent; they each need something from the other. Both parties blame the other or find fault with them for causing the problem. One or more of the parties is angry or emotionally upset. The parties’ behaviors are affecting their relationship with each other and/When conflict emerges, tension are high, and the relationship can be put in jeopardy if not resolved as soon as possible. In all relationships, whether friendly, romantic, or family, conflict is unavoidable. Conflict can be hazardous to your health because it has the potential to get out of control, but it can also have value that can reinforce the relationship. Researchers Patricia Noller and Judith Feeney (2002) reported that some conflict may actually be good for a marriage over time and can lead to the personal growth of both parties if the negative communication is aimed at the other person’s specific behavior and not at the whole person. Another scholar from Harvard University reported that conflict has other value as well. He noted, in businesses and other organizations, conflict increases the necessity to accomplish tasks, it helps people understand their positions because it brings issues out into the open and forces them to support their arguments, and it gives all parties to the conflict a greater awareness of their own identities. Walton also suggested that conflict can help people be more creative in finding solutions to problems. Avoiding conflict is always better than promoting conflict. Sometimes it is best to get away and let the air clear. When emotions are high and tensions are peaking, a little space between each other will relax the atmosphere. I am not saying to just â€Å"sweep it under the rug† and hope it just go away. However, researchers found that the pattern that indicates a relationship is failing is that angry words are exchanged, the anger escalates, and then the withdrawal occurs. In other words, in falling relationship, negative emotions overwhelm the interaction between the parties, who then withdraws from each other (Zautra, 2003). Psychotherapist and author Virginia Satir suggests that we are initially attracted to people because of what we have in common with them, but we grow on the basis of our differences (Aatir, 1976). When you first meet someone you try and field them out. For a relationship to develop, you must have some initial interest. Some people will ask questions about another person, or they will watch someone to see if they meet the physical qualification. Some may listen to how someone speaks, there are several different techniques we use to gather information about someone whom we may be attracted to or want to get to know better. Theorists believe that several factors may influence your attraction to certain people. These factors are physical proximity, physical attractiveness, perceived gain, and similarities and differences (Hartley, 1999). Physical attractiveness is one of the first thing most people explore prior to entertaining a relationship. Some like their mate to be slim, some like them to be a little on the heavy side, some like them to be tall, short, or even short and round. Psychologists have found, however, that you are strongly influenced by prototypes of the idea male and female form as portrayed by media in our culture (Cattarin, Thompson, Thomas, Williams, 2000). Some people is attracted to others because of what they think they can gain from being in the company of superstars or other high ranking individuals. Do you find yourself associating with people because who they are, or what you think they have and maybe you could be a part of it, in other words, you just want to be seen with someone who you believe you can benefit from. You have probably heard the saying, â€Å"Birds of a feather flock together. †Which saying is true? According to researchers, both are accurate (Hartley, 1999). It is good to know someone of importance or someone who is a superstar, but trying to put yourself in a position to gain something thru someone else’s fame, it just not worth the trouble. If you grew up with someone who have recently gain fame and fortune and you wish to associate yourself with them and they welcome your interest that will be entirely up to you. Emotional Intelligence is another area you should be familiar with to have a successful relationship. Knowing how to manage, communicate, and understand emotional feelings. Emotional Intelligence is similar to emotional health, the higher your emotional intelligence-the higher your emotional health is. Emotional health allows you to stay in touch with your own feelings while you are exposed to the feelings of others. It also enables you to handle life’s emotional setbacks in a healthy manner instead of taking your feelings on others (Segal, 1997). Emotional intelligence has three components: (1) the ability to effectively perceive, communicate, and manage negative emotions; (2) the ability to experience, communicate, and ustain positive emotions; and (3) the ability to retain perspective during difficult times and to recover following stressful events (Zautra, 2003). Most positive and negative feeling you encounter is a condition of your thoughts and your interpretation of events within the relationship. Psychotherapist and author Richard Carlson (1997) suggests that you think of negative thoughts similar to the way you think about your dreams. Y ou may awaken and be upset about something that occurred in a dream. But you understand that dreaming is merely thinking while you are asleep, and you dismiss the negative dream because you realize that it is not reality. The negative thoughts you have while awake also seem real, but they are not necessarily the truth. You can dismiss them like bad dreams and not allow them to spiral out of control until they ruin an entire day or even a lifetime. When negative thoughts assail you, Carlson suggests you remind yourself of the following: â€Å"We all produce a steady stream of thoughts, twenty-four hours a day. . . Pick and choose which thoughts you wish to react to â€Å". Everybody has different moods happiness. You can be happy and be in a good mood, or you can be mad or sad about something and keep your feelings inside and you can appear to be in a good mood. Moods are simply a part of being human, and being able to understand these moods oppose to letting them get the best of you will help you manage conflict. When you are in a good mood, everyth ing look good, you feel good, and life if great. However, a bad mood can ruin your day and the people around you. We know that words are not things; they are merely symbols that represent things. So as linguist Robin Tolmach Lakoff asks, â€Å"How can something that is physically just puffs of air, a mere stand-in for reality, have the power to change us and our world? †(Lakoff, 2001). Words are very powerful, they can cause pain, damage, excitement, and they can inspire you. Words are magical in the way they affect the minds of those who use them. â€Å"A mere matter of words,â€Å" we say contemptuously, forgetting that words have power to mould men’s thinking, to canalize their feeling, to direct their willing and acting. Conduct and character are largely determined by the nature of the words we currently use to discuss ourselves and the world around us. (Huxley, 1940). One of the first things children do when they first learn language is to identify parts of their bodies such as their eyes, mouths, or toes. They can say a word and touch the body part at the same time, so they tend to think that words have direct correlation with objects in the physical world. Thus, as children, and then as adults, we are misled into thinking th;at this item or object is what the word â€Å"means. Because we communicate with others, and they understand us, the word must mean the same to everyone else as it does to us (Kreidler, 1998). Words can mean different things to different people. Words are symbols, and they do not have the same meaning to everyone. Words reflect attitude, some words can be offensive to some cultures and less offensive to others. When words are interpret wrong it can caused confusion and proble ms. The meaning you interpret from a message is always personal and is the result of many factors including your personality and experiences. Communication always occurs in a context, so the meaning of a message often depends on the context of the communication. ? References Satir, V. (1976). Making Contact. Millbrae, CA: Celestial Arts. Zautra, A. J. (2003). Emotions, stress, and health. Cary, NC: Oxford University Press. Segal, J. (1997). Raising your emotional intelligence: A practical guide. New York: Henry Holt. Huxley, A. (1940). Words and Their Meanings. Los Angeles, CA: The Ward Ritchie Press. Hartley, P. (1999). Interpersonal communication. Florence, KY: Routledge. Lakoff, R. T. (2010). Language war. Ewing, NJ: University of California Press. Cattarin, J. A. , Thompson, J. K. , Thomas, C. , Williams, R. (2000). Body image, mood, and televised images of attractiveness. The role of social comparison. Journal of Social and Clinical Psychology, 19(2), 220–239. Retrieved, March 9, 2011, from Pro–Quest Research Library. doi: 55606627. Lee, D. , Hatesohl, D. (1993). Listening: Our most used communication skill. CM 150, Communications. University of Missouri Extension. Retrieved December 5, 2010, from http://extension. missouri. edu/publications/DisplayPub. aspx? P=CM150? How to cite Tips for a Successful Relationship, Papers

Organic Products Hain Celestial organization

Question: Describe about the Organic Products for Hain Celestial organization. Answer: Introduction Organic is a labeling expression that indicates product. Organic agriculture stands for reducing the application of outer input and further avoiding the utilization of synthetic or artificial fertilizer and pesticides. The main target is to reduce the pollution of water, air and soil. Organic food agents, actionists and retailers try to pay attention to maintain the probity and quality of organic agricultural product. The main target of organic agriculture is to improve efficiency of health processing and interdependent groups in a living organism such as animals, plants, human beings and soil. Codex Alimentarius, Food and Agriculture Organization of the United Nations, Food Standard CAC/GL 32 1999: Guidelines for the Production, Processing, Labeling and Marketing of Organically developed products (Cahan, 2003) Hain Celestial organization was established in 1993 and further known as 'Hain food group'. Its present name comes from merging two groups and hence it is named as 'Hain Food Group' in May 2000. Now it is one of the best leading brands in America relating to the food sector. Its few countless food related brands are as follows Health Valley vi. Walnut Acres organic Terra vii. Imagine foods iii. Hollywood viii. Ethnic Gourmet Iv. Free bird xi. Natural Skin care Yves Veggie .cuisine It is a powerful supplementary and profitable Celestial group in Europe. Currently brands like Rice Dream, Terra and Soy dream would be inaugurated with other franchises of the company and further non diary producer under Natumi brand will be included with this company In the year 2013 organization came in the news not for good reasons. At that time for selling their products on a large scale; company was trying to mislead the customers by falsely marking their products as organic (Floyd Fowler, 2009) For falsely marking a legal case was filed against the company under the state of California law. Ultimately company was able to settle its case and return its reputation within few years again. Nowadays it is known as one of the trusted brand in America as well as across the world and currently it has near about 43.1 million hectares of land committed to organic cultivation throughout the world. Globally organic product is too powerful than other product. According to a FiBL-IFOAM report land devoted for agricultural purpose in Australia is 17.2 million hectares, United States with 2.2 million hectares and Argentina with 3.2 million. Actually position of organic market is very healthy across the world( Green et al., 2011) Recommendation of different brand strategies: In this case study different types of strategies will be discussed of Hain Celestial organization to develop and extent its marketing. Moreover different methods are described here which will help to improve the company's marketing strategy as well as to develop its sales policy also. Segmentation: Generally strategy plan of various companies depend on standard and lifestyle of the people. In Behavioral Segmentation policy Hain Celestial depends on basic purchaser's requirement. Under this segmentation policy malls and grocery shops are suitable places where customers can easily purchase the products. In Demographic Segmentation it is needed for the company to study about the requirement of various products in a specific market according to their standard, age, place and so on. The entire segmentation strategy of this company depends on dividing the market under various segments and further distributing the products according to the customer's need. (Helfat, Martin, 2014) Targeting Strategy: The policy of target marketing is to form a specific group of people those who are fascinated about buying their products and services. Target marketing in this case basically consists of particular group of people who are interested to buy Hain Celestial products and services. It is needed to decide the target to know the correct promotion of the products so that they can reach the customers easily. The company tries to sell their products exclusively in various shops according to the huge demand of products through retailers. . Hain Celestial has provided various attractive offers for the exclusive shop keepers or businessmen including customers for marketing their product (Jones, 2001) Positioning Of Brand: The basic strategy of Hain Celestial groups is to observe the mentality, position and culture of the upper poor class people and upper middle class or rich segment of people. To attract these customers the products are categorized according to their quality and cost among different groups of people. The organization further has obtained various policies such as reduction policy of specific day in a week, attractive gift offers on the basis of selling amount and giving some discount using credit card etc. Easily to reach their products to the customers; the company has started to sell their products in various small shops or grocery shops in each and every locality of the town. They also started marketing through various groups of people those who used to visit market personally. (Lislie, 2011) Marketing Mix Strategy: The word marketing mix strategy indicates the business activities market space for this product. Four P's of marketing are as follows :-( Metcalfe, 2002) Product Promotion Price Place Product strategy: Hain Celestial groups manufacture various types and categories of product in favor of the customers. Their main target is to capture the market and further to increase the profit structure. Moreover the strategy of Hain celestial is to attract the upper class segment people in America (Grnig Gaggl, 2005) But latter on the organization changed its policies and started to work for all middle class families. For especially middle class people they started to sell their products not only in malls and luxury shops but also in all grocery stores and regular class shops also (Purdue University, 2016). Promotion strategy: Hain Celestial started working on various promotional strategies like web base promotion and sampling promotion. The main target of web base promotional strategy is to develop the database of specific types of customers those who are very much eager to purchase their products. Secondly in sampling promotion they used to go to parties, corporate get together and various types of seminars to distribute their product without any cost or free samples for propaganda of newly launched (Carter Rogers, 2008) Pricing strategy: The pricing strategy of all products should be in range so that all types of people are able to purchase their products in all situations or environment especially there will be no effect even in recession times also. The organization should follow or maintain all taxation policies of United States and further apply the rules and regulations of the Government (Randolf, 2009).To increase their sales and stable their profitable condition company should apply the following steps :- The MRP price should be maintained to the middle class people in United States. The packaging of Hain Celestial shows that they promote their products in personal styles. Company should maintain the quality of the product. Company is using various modern technologies to make their products unique as compared to the other brands. Place: Place is a very important matter which is targeted by the company to market their product. Final decision is taken after market research that which market should be targeted for the specific segment of customers in United States (Beard, R. 2014) .After this company started selling its products in malls, hyper market, general shops, grocery stores and super markets where people mostly visit. As a result increasing sells, outstanding profit help Hain Celestial to become one of the best companies in the world (Griffith, 2004) Micro and Macro Environmental Factors:- Customer is not a prime factor to the supplier's business but supplier's product is a main factor for the customers. It has happened like this way when organizations manufactures the product further third person or retailers, whole sellers are marketing the product and this marketing success completely depends on those third person retailers (Mc Devitt Van Hise, 2002) For example a retailer who has a reputation in market then his position would be leveraged in the marketing of the product. It is a vital issue for the customers how a marketer approaches their product and services to them. An organization has a specific responsibility to satisfy their customers. A company when takes any decision should be considered favorable to the general public. Only public can help them to achieve their goals (Paulraj, A. 2011) . Macro Environment Factors Demographic forces: Various business segments are completely affected by regular demographic forces including age of the person, education, country or region, lifestyle of household, characteristic of various cultures etc. Economic factors: The economic environment effects the organization production and processing of consumer's decision. Natural/physical forces: The world resumptions of its natural resources are forests, agricultural Products, marine products, etc and the natural nonrenewable resources are oil, coal, minerals, etc are also effected by organization's product. Technological factors: It is true that the skill and knowledge are introduced to the production and production needs technology and materials which can effect on smooth running of the business. Political factors: Generally in organic environment includes central government which sets the frame of legislative and government settle various types of law for its need in actual situation. Under the state government's agreement exploitation can be controlled. Moreover some special taxes law already has raised issues and laid huge impact on energy department including resources unit also .Every Company should follow the state government's agreement (ICAEW, 2011 ) Environmental factors United states always taken care and introduced various laws for the protection of environment. Air pollution is controlled by applying all laws on favor of the environment Brand Image and Consumer Behavior- The study of brand image was done itself in the 20 th century because it had a vast scope and importance in studying brand equity. Particularly in this competitive market place, companies should educate their employees regarding behavior of consumers and simultaneously should also let their customer know about the brand. For this process the organization should have a perfect marketing strategy. Brand equity is actually related to the image of the brand and its awareness among the public. (Austin Seitanidi 2012). Recommendations:- From past few years emotional branding is one of best branding techniques and is laying a huge impact on the customers itself. Brand emotion is a highly tricky and cultural method through which one can promote a brand through cultural implications, embodied in a brand, further it is a highly effective way to cause customer reaction, sentiments and moods, ultimately forming connection and loyalty with the brand. This assignment has further described different scenarios to market a new product through various strategies including segmentation, target position and then following certain new marketing mix strategies. A through research is been conducted on the organic company named Hain Celestial .This company is holding a giant market of organic products in United States. The company is very much focused towards it quality. It is currently trying to launch a new brand of organic products for the lower middle class people so that they can also get an opportunity to enjoy the organic prod ucts which will also help the customer reach the consumers from end to end. References:- Cahan, J., 2003. Mini-lecture on writing a critique- effective acade. [Online] Available at: https://www.personal.psu.edu/faculty/b/j/bjj6/ENGL015-2001Critique.html [Accessed 22 September 2016]. Floyd, J. Fowler, J., 2009. Survey Research Methods. 4th ed. Nashville: SAGE. Green, R.R. et al., 2011. Management matters in New Zealand: How does manufacturing measure up? Wellington.: Ministry of Economic Development Ministry of Economic Development. Helfat, C.E. Martin, J.A., 2014. Dynamic Managerial Capabilities: Review and Assessment of Managerial Impact on Strategic Change. Journal of Management, 41(5), pp.1281-312. Jones, B.J., 2001. Rhetoric and composition. [Online] Available at: 22 [Accessed September 2016 2016]. Lislie, J.D., 2011. THE BENEFITS AND CHALLENGES OF MIXING METHODS AND METHODOLOGIES:Lessons Learnt From Implementing Qualitatively Led Mixed Methods Research Designs in Trinidad and Tobago. Caribbean Curriculum, 18, pp.87-120. Metcalfe, M., 2002. Preparing a critique of an article: Using argument as an inquiry. [Online] Available at: https://godot.unisa.edu.au/register/articles/5.doc [Accessed 22 September 2016]. Purdue University, 2016. WRITING A THESIS STATEMENT. [Online] Available at: https://owl.english.purdue.edu/handouts/print/general/gl_thesis.html [Accessed 16 September 2016]. Randolf, J.J., 2009. A Guide to Writing the Dissertation Literature Review. Practical Assessment, Research and Evaluation, 13, p.14. Austin, J.E. Seitanidi, M.M., 2012. Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Value Creation Spectrum and Collaboration Stages. Nonprofit and Voluntary Sector Quarterly, pp.726-58. Finegan, J., 1994. The impact of personal values on judgments of ethical behaviour in the workplace. Journal of business ethics, 13(9), pp.747-55. ICAEW, 2011. Code of Ethics C. [Online] Available at: https://www.icaew.com/en/membership/regulations-standards-and-guidance/ethics/code-of-ethics-c [Accessed 03 October 2016]. Mc Devitt, R. Van Hise, J., 2002. Influences in Ethical Dilemmas of Increasing Intensity. Journal of Business Ethics, 40(3), pp.261-74. Stanga, K.G. Turpen, R.A., 1991. Ethical judgments on selected accounting issues: An empirical study. Journal of Business Ethics, 10(10), pp.739-47. Porter, M.E. 2008, 'The five competitive forces that shape strategy'. Grnig, R. Gaggl, R. 2005, Process-based strategic planning, Springer Science Business Media. Beard, R. 2014, 'Why Customer Satisfaction Is Important', Business journal. Mind Tools 2016, Porters Value Chain-Understanding How Value is created Within Organizations, viewed 27 May 2016, https://www.mindtools.com/pages/article/newSTR_66.htm

Themes of medieval literature Flashcard

Themes of medieval literature

Road To Teenage Pregnancy Essays - Adolescence, Controversies

Road To Teenage Pregnancy Essays - Adolescence, Controversies Road To Teenage Pregnancy The Road of Teenage Pregnancy As a senior in high school, I had to make a very important decision. Did I want to have a baby and finish school, or did I want to get married and quit school. Although abortion and adoption were the right choice for some people, I knew they were not the right choice for me. Regretfully, I chose to drop out of school, marriage and parenthood. Many teenagers have been faced with the same decision, but how do they know which road is the right one to take? For each person the same choice may not be the right choice. In my case, I had seen friends pregnant in school who suffered criticism for deciding to have sex at such a young age and for not knowing how to protect themselves against pregnancy. What many teenagers do not realize is that some children do not have someone to talk to them about these things. I knew nothing about sex or protection and found myself in a position with someone who knew nothing about those things either. I decided that I did not want to place myself in the position to be criticized by these things and quit school. Quitting school was a very hard decision for me to make. It forced me to decide what I was going to do with my life once the baby came. Since I took cosmetology classes at the technical school for two years while I was in high school, I decided to enroll in a local beauty school to finish the hours I needed to take the board exam. I went the entire time I was pregnant and graduated by the time the baby was four months old. I passed my board examination and received my license by the time she was six months old. I worked as a beautician for three years and made a decent living. I soon realized I did not want to be a beautician for the rest of my life. Do I regret the decision I made? To answer that, I would have to say that I do regret the decision to drop out of school but have never once regretted having the baby. It was not easy being married and a parent at the age of seventeen. We were both too young for the responsibilities we faced. I worked to support us, went to beauty school, and dealt with pregnancy while he finished high school. There were times I felt like all the responsibility had been placed on me, which made me bitter and caused problems with our marriage. I knew our marriage was over by the time our daughter was four years old so we agreed to get a divorce. I found out I was pregnant during our separation and quickly decided that I would not settle on marriage for that reason again. There are times that I feel like I should have tried harder to make things work, but I think we would have been unhappy. I would not want to give my children that kind of life. To this day, I think I made the right decision because our life is good and is getting better everyday. Many positive things have come from my decision such as discovering the things that are most important to me. I want to make a good life and provide my children with the best possible choices. I have also learned that I do not want people to remember me only because I got pregnant in high school and dropped out. These thoughts and feeling have pushed me to get my GED, enroll in college, and to pursue a career in education. I have learned that children are important to me and I want to make a difference in their life. I want my children to know the decisions that they will have to face someday, to know which decisions are the right ones to make, and to know the consequences of the things they may choose to do. I do not think I would have these feelings so strongly if I had chosen a different road. Who knows what I might be doing now? Do the things that

New Terrorism Essay Example | Topics and Well Written Essays - 2000 words

New Terrorism - Essay Example This led to several groups who were a part of this era were specifically opposed to the government and political systems and focused on committing assassinations of those who were in power to overthrown the current system and to re-establish a different system. The rise of terrorism from the 1900s created the understanding of traditional terrorism, which was based on weapons such as guns that were used for assassinations. The motivations and strategies were always based on killing the leaders in power as well as the ability to overthrow specific powers. Most would separate themselves from society by different ethnic groups and through religious beliefs (Laqueur, 24: 1996). During the 1980s, the intensity of terrorism increased. The Cold War and the associations with international conflicts for the first time became the main conflict that was associated with terrorism. The main focus during this time was with state based terrorist groups who were taking part in guerrilla warfare, asso ciations with Civil Wars and which were creating specific statements against the government. During this time, there was a rise in small groups of terrorists that were interested in spreading a specific message across the state that opposed the government and system that was in conflict. The main initiative of these terrorist groups was based on finding ways to cause a level of destruction to the national governments while creating domestic problems in different regions. While some of these were based on domestic attacks to get international countries out of the country, the main objective was to work on attacking the current system and political affiliations that were in the country (Laqueuer, 25: 2006). The types of terrorism began to change after the... Even though there are several groups that use specific tactics that are upgraded and which have a specific mission, there are also similarities between the traditional and new groups. The first is based on the individualistic ideologies that are a part of terrorism. There is a known psychology which is related to terrorist groups which are based on specific personality disorders. Opposing groups to the government will act in a similar manner, despite the traditional or modern concepts used. In the traditional forms, this irrationality moved into attacking political leaders and creating assassinations, usually which was followed by delivering a message that the system needed to change. Today, the same commitment to delivering this message and to the irrationality of killing civilians to get a message across is the main agenda. The concept has led terrorist campaigns to be linked to the same irrationality and fanaticism throughout history and has altered the way in which all groups act in response to given situations. The concept of commitment to a message is one which is also driven by the concepts of how one begins to believe in the specific message and mission to be delivered as well as the fanaticism which is used to carry this out. In modern terrorism, most groups are religiously based and pride themselves on delivering a message from a sacred script which is ignored by political leaders and which is causing the destruction of specific systems.